We have established the following guidelines to govern various aspects of Advertising on the FacetoFace Site. For these purposes, "Advertising and Advertisements" include banners, badges, contextual Advertising, Sponsored Content, and Promotions. The guidelines in this policy govern issues like acceptance of Advertisements and Promotions by FacetoFace, how Advertisements and Promotions are displayed on the FacetoFace Site, and the removal of Advertisements and Promotions from the FacetoFace Site. Third party (sponsor influenced) content must adhere to our Advertising Policy.  FacetoFace has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with Advertising on the FacetoFace Site. We may change this policy at any time in our sole discretion by posting a revised policy to the FacetoFace Site.  

1.       FacetoFace has sole discretion for determining the types of Advertising that will be accepted and displayed on the Site, and under no circumstances will FacetoFace's acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that manufactures, distributes, or promotes the products or services.

2.       FacetoFace will not accept Advertising that, in FacetoFace's opinion, is not factually accurate and in good taste.

3.       There are certain categories of advertisements that FacetoFace will not permit on the Site at any time. These categories include but are not limited to the following:

·          illegal or objectionable products

·          fraudulent, deceptive, illicit, misleading or offensive material

·          material that misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate for the FacetoFace Site

·          alcohol

·          weapons, firearms, ammunition, or fireworks

·          gambling

·          pornography or related themes

·          tobacco use of any kind

·          the simulation of news or an emergency

·          material that directly advertises products to or is intended to attract children

·          media or messages for or that reference "M" rated video games or content

·          unreasonable, unlikely or extraordinary product or service claims

·          media messages or imagery that strobe or flash

·          media or messages that contain unsubstantiated "miracle" weight loss or other miracle claims of cure

·          advertising units that extend beyond the defined advertising space or interfere with the content or impact the readability of the content without user initiation

·          advertising units that do not retract to the defined advertising space upon user scroll off or contain a “close" or “X" for user to retract or close the ad unit/message after user initiation

·          advertising units that mimic computer functions or deceptively indicate a computer or other function that would be reasonable to the average user to assume as a reason to click the unit

·          non-FacetoFace branded, interactive media units with data capture fields on any FacetoFace editorial (non-sponsored)

·          non-FacetoFace branded, interactive media units with personalized or diagnostic assessments

4.       Advertisers must only offer products or services, which are readily available for purchase at the advertised price (with noted tax and delivery fees). The Advertising must also clearly identify the advertiser. Any Advertising that could be misconstrued as editorial content will be clearly labeled as Advertising.

5.       FacetoFace recognizes and maintains a distinct separation between advertising and other content. Advertising, promotional, sponsored or marketing content on the FacetoFace Site will be clearly and unambiguously identified. FacetoFace will not allow any Advertising on the FacetoFace Site that is not identified with the label of "Advertisement."

6.       FacetoFace reserves the right to reject, cancel, or remove at any time any Advertising from the FacetoFace Site for any reason and will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any Advertising, together with an explanation following the rejection, cancellation, or removal. FacetoFace also reserves the right to determine the appropriate placement of the Advertising on the FacetoFace Site.

7.       It is the Advertiser’s responsibility to comply with all applicable domestic and foreign laws, including applicable laws and regulations of regulatory bodies. This includes pharmaceutical advertising that must comply with FDA guidelines. FacetoFace will not monitor compliance with applicable laws and regulations. However, FacetoFace reserves the right to review all Advertising for compliance with applicable laws and regulations and, if FacetoFace becomes aware of any breach or potential breach of any applicable law or regulation or of these guidelines, FacetoFace may remove the Advertising.

8.       No Advertising will be allowed on the FacetoFace Site that could injure the good name or reputation of FacetoFace or the FacetoFace Site.

This Advertising Policy was last updated September 29, 2008.